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Our Client a not-for-profit Education Association within the insurance industry is looking for a Customer Relations & Marketing Specialist to join their team of professionals.
MANDATE:
Reporting to the Senior Director the Customer Relations & Marketing Specialist’s mandate will be to undertake a collaborative relationship with Managers assisting them in meeting their objectives, offer direction & guidance on specific goals and growth targets. Develop marketing plans and activities in pursuit of those objectives. Analyze data, identify trends and ideas, and make recommendations to the Managers for implementation.
Your role as Customer Relations & Marketing Specialist, will be to gain a deep understanding of customers through the building and enhancement of long term relationships with stakeholders at all levels of customer firms. Investigate mutually beneficial opportunities for the company with the high-level objectives of enhancing product sales, improving member retention, broadening product participation and maximizing profitability.
MAIN RESPONSIBILITIES:
- Discover & analyze the needs of stakeholders and members through interviews & meetings
- Accountable for maintaining and managing solid relationships in order to drive organization plans
- Establish professional rapport with organizations to introduce them to programs and services
- Annual review of client service requirements with key stakeholders to identify needs for change/improvement in services offered
- Provide a relationship management approach by creating value for both the customer and the organization. Utilize extensive product knowledge to match the customer needs appropriately
- Identify key market segments, develop marketing plans and provide products/services tailored to customer needs
- Implement the business-to-business strategy by partnering with customer companies to facilitate development of high quality training and educational programs
- Drive new business by educating customers utilizing external and internal resources
- Promote corporate culture, values and management philosophy through ambassadorship out in the industry
- Increase corporate brand recognition and enhance reputation in the marketplace
- Develop and maintain knowledge regarding marketplace trends, including Government/Regulatory issues, industry restructuring and competitive activities
QUALIFICATIONS:
- University graduate in a business discipline preferred
- 5 years experience within the insurance industry, preferably in the Property & Casualty sector, coupled with a CIP/FCIP designation or a commitment to complete
- Managerial experience an asset
- 5 years proven experience managing business relationships
- Exceptional ability to interact and communicate effectively, both verbal and written, with a wide variety and level of individuals and organizations
- Superior aptitude for multi-tasking simultaneously and effectively across a broad range of activities
- First-rate planning, analyzing, reporting and organizational skills
- Highly skilled in developing and nurturing effective relationships and networks
- Assertive leadership skills, proactively decides and initiates action, delivering quality service and concrete results
- Strong presentation skills
- Thrives on working independently, but a positive team player
- High level of computer literacy with proven proficiency in Microsoft Office, plus above average ability with Excel and Power Point
- Daily travel approximately 8-10 days per month
For your application to be received successfully, please include (#76-45-MH2426) in the subject line.
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