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Join the team of one of Canada’s CPG success stories! Our client, a CPG manufacturing leader in their field has retained our services to source a Channel Marketing Manager for a 1 year contract. Reporting into 2 Vice Presidents, your mandate will be to support sales and marketing in creating and executing strategic plans to maximize divisional opportunities and meet/exceed normal budget objectives.
KEY RESPONSIBILITES:
Responsible for the development & execution of channel specific plans which support annual marketing plans and Account specific plans.
• Monitor performance of products/programs against plan and carry out changes to the plan if necessary to ensure that targets are achieved
• Work with & develop activities which support field sales activities, including assistance to sales in presentation development.
• In conjunction with Sales & Product Marketing, develop Channel-specific pricing strategies.
• Serve as a liaison between Field Sales Team and Corporate Marketing.
• Establish an annual trade budget leveraging input from both Sales and Product Marketing. This involves a channel/account research plan & trade promotional spends.
• Manage & monitor spending as approved in annual budget; minimize risk and ensure budget is not over-spent.
• Manage overall SKU rationalization to maximize efficiencies
• Manage PL packaging execution with customer and MP packaging specialist
• Provide input into the development of PL formulas and periodic profiling of competitive products.
• Ensure preparation and execution of promotional and merchandising materials for private label business.
• Control placement of company programs, POS, merchandising materials etc.
• Devise and implement promotional/merchandising activities to maximize sales and achieve divisional objectives
• In conjunction with Field Sales, carry out channel competitive analysis of all competitive activities; products, materials and pricing.
• Develop a channel and account research plan in conjunction with Sales and Marketing plans
• Review all channel research and customer insights and provide detailed summarizes/presentations to assist both Product Marketing and field sales.
• Prepare divisional specific materials for training of the sales force related to trends and new offerings
QUALIFICATIONS:
• University Degree, B.Comm. Business Admin or Marketing discipline.
• 3-5 years of Category Management/Trade Marketing experience in CPG/Foodservicing industry
• Strong presentation and communication skills
• Significant experience in developing category plans, understating both syndicated and account specific research.
• Must have a can-do attitude with a bias to action and an ability to work within formal and informal business teams
• Proficient financial management capabilities
• Strong influencing skills - ability to make a well-thought through decision and support in convincingly with facts.
• Strong project management skills - ability to manage timelines / deadlines
• Ability to lead cross-functional business teams
• Strong negotiation skills as related to external customers and suppliers
• Strong computer skills related to: Powerpoint, Word and Excel
• Can lead development of marketing business plan across cross-functional business team
• Proven Project Management skills
• Proven ability to execute both consumer and customer specific marketing programs
• Ability to analyze data and generate recommendations for business improvement. Proficient at generating specific customer -based opportunities through national / regional data analysis.
• Demonstrated ability to manage and track annual marketing budgets. Ensures budgets are attained by making regular recommendations / adjustments to budget.
• Experience managing corporate profitability through extensive knowledge of P+L's and their impact to profitability
• Extensive knowledge of customer programs and how they relate to the marketing mix, eg customer pricing
• General knowledge of retail business channels and specific customers
• Demonstrated ability to work with both internal and external customers
• Able to resolve business issues and develop and communicate recommendations for business improvement to senior management
For your application to be received successfully, please include (#74-45-MH2426) in the subject line.
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